SpeedStrap.com: Homepage and Archive Page Improved User Experience
Company Details
SpeedStrap is another brand under the PRP Seats/Bestop family of brands. They specialize in selling tie-down straps to transport UTV, Off-Road and Motorcycles safely. They also provide recovery straps to help tow off-road vehicles that get stuck while having fun out on the trails.
My Project Responsibilities:
- User Interface Design
- WordPress Implementation and Maintenance
- Outside Vendor Coordinator
- WooCommerce Product Editing
- Flatsome Page Building
- Custom HTML/CSS
Project Scope
To redesign the page into an easier to use, more eye-catching landing page which would help motivate users to browse our selection quicker and help them find which tie-downs they want to purchase for their specific use or vehicle.
Project Solution
Working together with the SpeedStrap brand manager and how our customers tend to shop for products, we came up with the 4 main categories that customers they shop for the most and we added them above fold to help them navigate our website in the most efficient matter possible. We also added extra visual cues to our archive and category pages to help organize the products in an easier to browse fashion.
