I build human centered design experiences that help drive business goals.

The ux design process being presented inside hexagon image frames

Hello, my name is Oscar and I’m a UI/UX Web Designer located in Sunny SoCal and I design websites with the goal of optimizing your online customers’ experiences in an effort to motivate more sales and increase user engagement. Using website data and the latest techniques in User Experience design, I craft modern web solutions to help keep your users engaged, satisfied and more likely to return and convert the business goals that you requested, such as increased sales and sign-ups.

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Brands I Worked With

PRP Seats Logo
SpeedStrap Logo
Status Racing Logo
San Diego State University Research Foundation Logo

Website Projects

PRP Seats

A whole new look for a better shopping experience
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Status

Letting users choose their build increased website conversions
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BullRing

Organizing from the ground up for a better user experience
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SpeedStrap

Educating online customers on the importance of this product
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MHIRT

A modern day approach to increasing student sign-ups
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Molina RX

Designing a personal connection for the neighborhood
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My Website Creation Process

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Exploratory
Consultation

Some of the best designs begin with an idea, a conversation and active listening. I like to get to know a company and its online business goals in order to make sure we get the website to perform optimally at all stages from the inception of the project.

professional reviewing website wireframe sketches

Brainstorm and
Site Organization

After the initial consultation, I can begin sketching out the look of your e-commerce site, or improving upon your existing site and I would work on organizing your navigation structure to help customers get to where they need to go quickly.

professional drawing on digital sketch pad

Branding and
Design Phase

Once we get the navigation structure organized and get the initial idea of how the website user interface will look using a wireframe I can begin the prototype stage and start giving the website it's full branding including color, typography, and function.

professional typing computer code

Implementation and
Development

When we get the working high quality prototype approved, I begin work on bringing the whole design to live online. In this stage I will build it on the WordPress install or any other CMS of your choice and make sure it's working correctly on the web.

charts and graph piece of paper next to laptop

Website and Search Engine
Optimization

When the website is live, I make sure to include basic SEO, as well as image optimizing techniques to make sure the website is running efficiently. I would install an analytics tool to find additional user experience improvements over time.

couple shopping online together

Launch Website
and Profit?

Congrats, your site is up and running. Now, profit? Not exactly, in order to get the most of your website it's important to perform routine maintenance, find points of improvement for users and consider running paid ads to generate more sales.

Oscar profile photograph

OSandoval Profile

I’m a web designer that specializes in crafting organized and well presented user experiences in the E-Commerce sector. My experience in the graphic/web design industry spans over 13 years. I started working as a print operator for a reprographics shop, then I moved on to being a graphic designer in a quick turnaround print shop creating logos, flyers and other business collateral. My college and career path then led me to work in the web design industry as a freelancer initially and eventually got hired to work as a part of in-house website marketing teams.

Industry Skills I've Acquired

User Interface Designer and User Experience 95%

Following industry standards, I’ve learned and continue to use time tested techniques to design the user interface of websites. This includes leading client exploratory meetings, forming the site’s navigation architecture, creating wireframes and mock-ups for approvals, as well as creating mobile optimized designs of the website to make sure the website will look and function appropriately on a variety of screen sizes.

WordPress Implementation and Maintenance 95%

Once the website design is approved, I use WordPress tools like Elementor, Flatsome, Beaver Builder, Divi and Genesis Framework to build out the approved website design in a quick and efficient manner. When needed I also use Custom HTML/CSS and basic JavaScript to extend customization options. Once built I maintain the WordPress install to make sure all plug-ins are up to date and security features are working correctly.

E-Commerce Product Management 90%

When working on online e-commerce stores I add and modify products or services to be sold in the store. I can also customize product listing pages, product catalog pages and using specialized plug-ins I can also modify checkout flows and shipping tables. Once the products are added I make sure to maintain product listings to keep the details fresh. I have also connected third party apps via API to extend  the stores functionality.

 

Project Management and Customer Service 85%

Working as a freelance designer has really allowed me the opportunity to work on projects from concept to completion and manage them along the way. Occasionally, I also get assigned projects from conception in the in-house marketing departments. I usually begin by setting up domain names and web hosting for the client. I then install and set-up the WordPress CMS and plug-ins like WooCommerce (if needed) on the client servers.

 

Keep In Touch

  • 1.833.WEB.GOAL
  • oscar[@]osandoval.com

Let's Socialize

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Drop a Note

Do you want to inquire about an upcoming project? Do you have an opportunity or a project you want me to work on?** or do just want to talk about E-Commerce and design, please drop me a note and I’ll be sure to respond as soon as possible. Gracias!

** Note: Currently I’m only taking project builds/contracts for clients located in the Southern California area, as I believe that an in person meeting is a necessary step to really understand the project objectives and to allow me to provide you the best quality service possible.