PRPSeats.com: Homepage Improved User Experience
Company Details
PRP Seats is an off-road manufacturing company and I joined on as their web designer/web administrator for all their brands to help improve the user experience and motivate more sales on all their digital properties including their main one PRPSeats.com, working alongside a great marketing team we were able to push a successful homepage redesign with improved navigation and allow a simple path to purchase for our website users.
My Project Responsibilities:
- User Interface Design
- WordPress Implementation and Maintenance
- Outside Vendor Coordinator
- WooCommerce Product Editing
- Flatsome Page Builder Integration
- Custom HTML/CSS
Project Scope
The scope of this homepage redesign was to increase user interaction and sales, as well as make it easier for both of our returning customers and new customers to allow them to find our product easier when they are browsing our website.
Project Solution
In this redesign, with great input from our marketing team I decided to go with a mega menu option for the header, I wanted to really highlight our website search box and put it front and center as well as adding other means of communication in case users/customers wanted different methods of purchasing.
For our Homepage design working alongside our marketing team, we figured our which part of our websites were the most browsed as well as which part of the website our customer and in-house customers were having difficulty finding. We added a list of those links and centralized them for easy access and in the hero section of the website we went with an easier hero navigation structure and included lifestyle shots to really show how our products were being used in a real world scenario.
